5/9/2023 0 Comments Spotify joe rogan deal![]() On the surface, the LaLiga outfit’s pact with the Swedish audio streaming platform is an expansive – not to mention lucrative – arrangement covering the club’s most sought-after sponsorship inventory, including shirt branding and stadium title rights. Lasting principles and deep-rooted traditions tend to be tested when faced with a debt of €1.35 billion (US$1.49 billion). ![]() Indeed, the Spanish soccer club has found its famous motto ‘Més que un club’ – or ‘More than a club’ – increasingly hard to abide by. Yet Barcelona’s sponsorship deal with Spotify could be more a sign of the times than the beginning of a truly unique partnership. It was predictably billed by both sides as a ‘first-of-its-kind’ agreement.
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